I keep reading around here you should get .5g/lbs bodyweight, and I get the same thing when I google. But while reading BFFM, it says 1g/lbs, and hardcore bodybuilders take 1.25g/lbs. I personally have been taking at least 1g/lbs and it's worked out fine but my priority is to lose fat now, and it's hard to have meals where it has at least 20g protein without being high in calories.

I still use the 1-1.5g of protine per lb of body weight, even when I'm losing fat.

For example, let's say I'm 200lb. That means I should eat 200g of protein a day, which equals 800 calories.

That still leaves 1700 calories to play with (assuming you're eating 2500 total calories daily which is probably low anyway when doing lots of exercise).

So you could split that remaining 1700 calories as 200g of carbs and 100g or fat.

That is roughly the 33/33/33 ratio proposed in BFFM.

I'm trying for .75g/lb because I'm mainly trying just to drop weight and maintain the muscles I already have. If you are lifting you probably need more than that though. Make your meals mainly protein and veggies and you will not eat too many calories. Its the starchy stuff that drives up the calorie count.

Everyone should watch this -> http://www.fiercebodybuilding.com/upload/nutrition /2203-milos-sarcev-secret-pros-nutrition.html

Don't take someone's advice unless you know the principles behind it, I think Milo explains nutrition well.

If you don't get a complicated explanation, you will get a multitude of various opposing views and you will get confused.

between .9 and 1.2 g/lb of protein has worked well for myself and my colleagues that have gained muscle without getting fat.

I can't comment as to the efficacy of eating more than that, but I can comment on eating less. Up until about 18 months ago I consumed somewhere around .6 to .75 g/lb, and didn't see much growth in terms of muscular strength, explosive power, or size. I ran through the gamut of programs, but it became abundantly clear my error wasn't training, it was diet. It wasn't until I really started eating over 3,000 calories in the form of 5 high protein meals throughout the day that I was finally able to break through some barriers.

The elimination of high glycemic load demons helped tremendously as well.

I guess it depends on everyone's individual goals, but for anyone looking to gain muscle mass I would endeavor to get as close to 1 g/lb as possible. Whey is the word here.